Do you know Furano in Japan, the Eastern Provence?

In summer, it is the ocean of purple flowers in Provence, France. As usual, you can see the classic scene in postcards, art picture and even romantic movies. At the same time, Furano in Hokkaido, Japan, is known as the Eastern Provence. From late June to early August, there are a large number of purple flowers on the hills and plains, the air is filled with a special fragrance, which attracts domestic and foreign tourists.

Compared with French’s leisure and enjoyment, the Japanese pay more attention to efficiency, excitement and travel gimmick. They have strong seasonal sense and handle things more turgidly. So the Japanese are mad about lavender, they set up a variety of scenic and tourist spots on lavender, organize activities and events, which makes the summer in Hokkaido equate to purple romance.

There is no lavender in Japan in the past. In 1937, they imported lavender from France and began to plant in Furano, where is the same latitude as Provence. Lavender finally took root at here. In 70′s, introduces about lavender in Hokkaido can be frequently seen in magazines and calendars. In 80′s, a TV play, based on the life in Hokkaido, showed a vast magnificent scenery and beautiful purple lavender field, which deeply shocked TV viewers. Since then, more and more tourists pursue the romantic purple and purple also becomes the most popular color in summer in Hokkaido.